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Fabian Flower Farm

Background

Fabian Flower Farm is a  passion project run by husband and wife team Haley and Jacob Rice on a southern inlet of Olympia, Washington.   With a flourishing community that looks to Haley as a resource for cultivation methods, they enlisted DEI to create a visual brand that reflected  their story of growth through flower farming.

Scope

  • Branding
  • Illustration
  • Messaging
  • Print

Because of Haley’s active engagement on the farm’s social platforms, the brand has become an extension of her personality.  We created a custom illustration as a primary logomark, cementing the audience’s connection to Haley as the face of the brand.

A variety of typefaces were used throughout the brand,  from the sturdy  logotype – reminiscent of   heirloom seed packets – to a friendly  serif for the tagline we coined, making for a   visual experience that feels as carefully crafted as the bouquets from the farm.