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Flight Wine + Chocolate

Background

No travel agents. No trip to Woodinville. But always an escape to somewhere new.

Flight Wine + Chocolate offers a chance to explore the best of Washington’s vineyards — all without leaving Seattle. With wine and house-made chocolate served in — you guessed it — flights, it’s easy to be transported by taste alone.

We  helped the Flight crew first with brand strategy + messaging, an early step  which paid quick dividends when it came to their visual branding. Aviation chic is a broad category, and our collective understanding of which  references would fly  — and which would  better be left on the tarmac — helped us to  quickly define a visual style that embraced vintage aviation cheekily, while retaining a distinctly-fresh edge that elevated the brand beyond homage.

Scope

  • Branding
  • Custom Typography
  • Illustration
  • Naming + Messaging
  • Packaging
  • Photography
  • Print
  • Strategy

Custom typography created for the logo gave us an opportunity to play with movement, contrast, and era in the space of seven letterforms.  The supporting icon, by comparison, is “loudly neutral,” taking inspiration from the international language of airport signage. Together, they create a playful tension between individuality and universality — the perfect setup for a stylish and spirited neighborhood getaway.