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Floret

Background

The owner of Cafe Flora in Seattle recently opened Floret: a new, beautiful restaurant and bar within  the Sea-Tac airport.   We collaborated with their team  on  the brand development, restaurant collateral, and airport signage package.

Scope

  • Branding
  • Custom Typography
  • Illustration
  • Print

The visual identity was inspired by the  interior design (full of light and plants) and the restaurant’s commitment to local, seasonal, vegetarian fair.   The logo and all supporting graphics were  custom illustrated for Floret.

We designed their iconic neon sign, which has become an Instagram favorite.  (If you know us, you also know that we can never resist a food pun.)

Stop by  for the best food (and bloody marys) in Sea-Tac!