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Pike Place Market’s Offline Gift Guide

Background

In an era of one-click orders and next-day deliveries, Pike Place Market engaged DEI to   conceptualize a holiday-themed marketing campaign to remind Seattleites about what makes the Market the quintessential holiday shopping experience. Say goodbye to generic gifts. Say hello to Pike Place Market’s “Offline” Gift Guide.

pikeplacemarket.org/giftguide →

Scope

  • Branding
  • Illustration
  • Web Design + Development

An interactive, illustrated Market-scape   allows shoppers to browse unique gifts by category — from  Hand Crafted to Farm Fresh — and create a custom shopping list and treasure map for navigating the byzantine labyrinth that is Pike Place Market.

pikeplacemarket.org

The campaign came to life off-screen as well, taking over Sound Transit Light Rail trains and appearing on billboards throughout downtown.

“All the twinkle  without a pixel in sight!”