In an era of one-click orders and next-day deliveries, Pike Place Market engaged DEI to conceptualize a holiday-themed marketing campaign to remind Seattleites about what makes the Market the quintessential holiday shopping experience. Say goodbye to generic gifts. Say hello to Pike Place Market’s “Offline” Gift Guide.
An interactive, illustrated Market-scape allows shoppers to browse unique gifts by category — from Hand Crafted to Farm Fresh — and create a custom shopping list and treasure map for navigating the byzantine labyrinth that is Pike Place Market.
The campaign came to life off-screen as well, taking over Sound Transit Light Rail trains and appearing on billboards throughout downtown.
“All the twinkle without a pixel in sight!”
