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Rival Fitness

Background

Located in Seattle’s Pike/Pine neighborhood, this beautiful, modern gym was opened by Seattle native and longtime trainer, Jim Mahan.  We crafted Rival’s visual identity, marketing collateral, website, signage, and more.

Scope

  • Branding
  • Custom Typography
  • Illustration
  • Naming + Messaging
  • Print
  • Web Design + Development
www.rivalfitnessseattle.com

A custom icon set was developed to showcase the breadth of  the gym’s physical activities and programming, each incorporating the signature  stripes of Rival’s primary logo.