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Shop Your Block

Background

We partnered with  the Seattle Office of Economic Development to  help connect small businesses to their communities with the ‘Shop Your Block’ campaign.  Our focus on the holiday shopping season, we  aimed to imbue the visual brand with the   usual amount of seasonal cheer – but didn’t shy away from the new circumstances the 2020 pandemic necessitated.  Vibrant illustrations merrily depict socially-distanced scenes with masked shoppers and   curbside pickup, carrying the message of shopping safely while supporting the local economy.

Scope

  • Branding
  • Illustration
  • Messaging
  • Print
  • Signage
  • Strategy

As part of the campaign toolkit, we created four template versions of the logo with stylized type for neighborhoods  – allowing  for scalability as more neighborhoods create online marketplaces.