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Sunday Stash

Background

Sunday Stash is a gourmet cookie dough delivery service featuring classic, nostalgic flavors enhanced by  time-tested recipes and upgraded ingredients. We worked collaboratively with founder Sandy Jeong to translate the brand tenets into  irreverent-yet-deluxe  visuals. Riffing on the “comfort food” aspect, we created custom typography for the logotype,  with letterforms playfully leaning into each other. Sandy’s daughters (and baking buddies) served as inspiration for the logomark, which depicts them hugging a cookie. Following that lead, we illustrated a full set of  various cookie contentment scenarios, and added a dash of lively colors to round out the brand recipe.

Scope

  • Branding
  • Custom Typography
  • Illustration
  • Messaging
  • Print

Cookie dough comes frozen and pre-portioned (in statement-sized servings) for  an effortless baking experience – and fresh, warm cookies. The ultimate convenient indulgence!