DEI Creative

Sweet Iron Waffles


Sweet Iron waffles has been around for almost a decade in a cozy little nook in the heart of Seattle’s downtown. They were busting at the seams and in need of a brand re-fresh for their new Capitol Hill Location. Retro diner and Belgian-style influences come together in this project where we led both the brand development and interior creative direction, and topped off the project with a fun, sugar-filled photoshoot. Prost!


  • Branding
  • Packaging
  • Photography

A set of icons makes use of the classic waffle iron  pattern while heralding  offerings.

Thrice as  nice in neon – this custom signage later  found its way onto a tote bag design.