DEI Creative

The Gerald


The Gerald is a craft cocktail bar  located on historic Ballard Avenue in Seattle.    In tandem with a remodel effort, we developed a new  visual identity and  suite of menus  inspired by the bar’s  mid-century aesthetic and classic drink menu.


  • Branding
  • Custom Typography
  • Illustration
  • Print

The  Gerald brand features a custom script logo, a bright yet sophisticated color palette, and a custom pattern  and icon set.

The menus were designed to be  easily changed by the staff, seeing that their liquor library and specials change weekly .  (We highly recommend their signature Ballard Old Fashioned.)