Background
The Gerald is a craft cocktail bar located on historic Ballard Avenue in Seattle. In tandem with a remodel effort, we developed a new visual identity and suite of menus inspired by the bar’s mid-century aesthetic and classic drink menu.
The Gerald
Scope
- Branding
- Custom Typography
- Illustration
The Gerald brand features a custom script logo, a bright yet sophisticated color palette, and a custom pattern and icon set.
The menus were designed to be easily changed by the staff, seeing that their liquor library and specials change weekly . (We highly recommend their signature Ballard Old Fashioned.)
