DEI Creative

The Novel Tree


The Novel Tree, a cannabis retailer in Bellevue, came to us seeking some (legal) brand updates. We were perhaps a little too happy to assist, but let’s face it — it was our professional duty.

Reacting to the serene, modern spaces before us, we took pleasure in expressing the brand’s two sides in a way that unified them, yet visually communicated their differences.


  • Branding
  • Illustration
  • Packaging
  • Print

The Novel Tree’s main recreational storefront finds joy in forest-forms and the native PNW canopy; while its medical sibling presents a more tranquil, graceful and private area for natural, compassionate care. In creating shared visual roots between them, we found a homegrown harmony with brand-flexibility to spare.